The Cookie Castle Co.
The Challenge
The Cookie Castle Co. was launching a beachfront kiosk in Aruba and needed a brand that could hold its own next to established food & beverage names — but with the warmth of a family-run bakery. They came to us with a name, a location, and a single line: "make it feel like the best cookie you'll ever eat, on the beach." We had four weeks before the soft launch.
Our Approach
We started with brand strategy — positioning Cookie Castle not as a snack shop but as a small vacation moment. Logo work followed: a hand-drawn wordmark paired with a stacked-cookies mark that reads at 20 mm on a receipt and at 2 m on the kiosk signage. In parallel, we built a full 3D visualization of the kiosk so the client could walk around it, test signage placement, and get contractor buy-in before a single screw went in. The render doubled as launch-campaign hero imagery — one asset, two jobs done.
The Result
The kiosk opened on schedule. Day-one queue was three deep and stayed that way through the first weekend. The 3D visualization is still on the About page of their site a year later — because it looks exactly like the real place, only cleaner. Instagram followers grew from 0 to 4,200 in the first eight weeks, and the brand has since expanded to two locations.
The Work
